Today’s world is full of marketing and advertising outlets and most of them are perpetually evolving; the internet, social media, and the like. The way your home is marketed will have a deep impact on its final sale price, so you should discuss your marketing plan in detail with your real estate agent. Simply sticking a “For Sale” sign in the front lawn and then running an ad in the Sunday paper for your open house, is not enough.
The goal when marketing your home is to gain as much exposure in the market as possible. Increased exposure in the housing market will put your home in front of the greatest number of potential buyers. The larger your pool of buyers, the higher the likelihood you will field multiple offers. And, any time you receive multiple offers, you’re fostering an atmosphere where prospective buyers will offer their highest and best price to compete with other offers.
I find that the most effective strategy is to run a promotional blitz as soon as your home hits the market. Tools that I use in this marketing blitz include (but may not be limited to):
Printed materials such as flyers, pamphlets, postcards, etc. that buyers can take home (be sure to include photos and list major selling points)
- Listing on the Multiple Listing Service (MLS) complete with all descriptive details
- Professional quality photographs and/or virtual tour of your home on the Internet
- Featured listing on numerous websites such as Zillow, and your agency’s company website and the list of potential sites is quite long.
- Mailing Just Listed Postcards to the Surrounding Area
- Door Knocking the Neighborhood to Share the Home with Neighbors
- Post the listing on social media sites like Facebook, Twitter, Pinterest & Instagram, my favorite
- I always place my listings on at least one Broker’s Open Tour, often I do more than one
- Open Houses are a very big part of how I market a home, I feel they are very effective and I have a strong system in place for making them a success
If done properly, these marketing techniques can unleash a great deal of power and help to propel your listing above the competition. While I am responsible for creating the lion’s share of these items, the key to their effectiveness is your commitment to having your home properly staged. Photos and video virtual tours should only be taken once your house is in pristine condition. You need everything to be perfect when you invite a group of agents to tour your home. Staging is of critical importance for both the interior and exterior of your home. If you stage your property well, you will make a good first impression – and there is nothing more valuable when trying to sell your home.
One final component to a successful marketing strategy is scrutiny. I track and analyze all of the marketing showing activity. This is the primary place where the market will “speak to us.” One way to “listen” to the market is by keeping up-to-date with recent sales and comparable listings. Having that information on hand will allow you to modify specific parts of your marketing plan and adjust to market trends accordingly. Once you implement a marketing strategy you must then evaluate its effectiveness on an on-going basis so you can continually tweak your plan to improve results.
International marketing is done with certain properties we deem “luxury”, enabling us to reach the international buyer. The price point varies as to what is considered, we determine this in consultation with the owner and the audience we are trying to reach.
Call or email us so we may discuss how I will market your home to sell for top dollar.